This episode’s guest is widely recognised as an intelligent and urbane voice in high-end men’s journalism. David Coggins is a New York based journalist and author, as well as the mind behind New York Times best-seller, Men and Style. David runs a well-known website, The Contender, where he talks about his passions, covering travel, fishing and drinking and men’s style in a very smart and entertaining way.

David describes to Aleks the process of writing and the importance of finding your personal voice. They explores David’s philosophy about style and menswear and Aleks cannot avoid to express his displeasure about men’s marketing – do you agree with him?