As one enters the picturesque lands of Banfi in Montalcino, a profound sense of peace and serenity envelops the senses. Meandering through orchards, olive groves, and, of course, the vineyards, visitors eventually arrive at the imposing 12th-century castle that presides over the entire estate.

Banfi, a renowned Italian winery located in the region of Tuscany, boasts a rich history that spans over seven decades. Founded in 1978 by John Mariani Sr. and his brother, Harry Mariani, Banfi has evolved from a wine importing business to become one of the most prestigious and influential wine producers in Italy.

In the late 1970s, the Mariani family’s vision and passion for Italian wine led them to acquire lands in Montalcino, including the historical medieval castle which becomes the symbol of Banfi. These acquisitions marked a pivotal moment in Banfi’s history, allowing the family to produce world-class wines from the Sangiovese grapes.

We eagerly await our rendezvous with Cristina Mariani-May, the owner and CEO of Banfi, in the estate’s wine shop, surrounded by shelves laden with dozens of wine references – from the iconic Brunello di Montalcino to Chianti Classico, Super Tuscans, and sparkling wines.

As Cristina enters the room, clad in a crisp white shirt and a welcoming smile, it becomes immediately apparent where the wellspring of serenity originated. A scion of the third generation at the helm of Banfi, Cristina Mariani-May exude an aura of warmth and wisdom that is infectious.

Under her leadership, Banfi has continued to thrive and innovate. Cristina has played a vital role in shaping the company’s identity and success. Her dedication to sustainability and environmental stewardship has earned Banfi numerous accolades and certifications for eco-friendly viticultural practices.

During our rendezvous with Cristina, we explored the historic castle, the lush vineyards, and most importantly, the pulsating heart of the company – the cellars. Here, she told us not just her own story but also the captivating journey of the company, replete with triumphs and challenges that lay ahead.

“I take immense pride in our legacy in the world of fine wine. Our journey began over 105 years ago with my grandfather in New York City, inspired by his time in Italy. My father, John Mariani, was the true visionary, igniting a renaissance in Montalcino with Banfi’s pioneering research into Sangiovese clones, which introduced Brunello to the world.”

“The most valuable lesson my family has imparted to me is the importance of vision for the future. It takes precedence over any single year’s performance. From a work-ethic perspective, I’ve inherited a combination of fearlessness and grit that has served me well in my role.”

“To me, wine is a beautiful way to celebrate a place. It brings people together, often associated with celebrations and cherished memories. In its purest form, wine echoes the essence of its origin.”

“Being a wine connoisseur means knowing what you like. It can vary with the season or the meal, but appreciating and enjoying a glass of wine is what constitutes a connoisseur for me.”

“Montalcino feels like home to me. Banfi’s profound relationship with this region plays an integral role in its culture, and I am humbled to nurture this bond. When they ask me to define myself, I often describe myself as a steward of the Montalcino territory, bearing the responsibility to protect it for future generations.”

“Spearheading Banfi’s hospitality efforts has been a highlight of my career. Our Relais & Chateaux property, Il Borgo, the Michelin-starred Sala dei Grappoli, and our enoteca welcoming over 40,000 visitors annually epitomize world-class hospitality. These experiences foster long-term affinity and strengthen our relationship with consumers.”

“Sustainability is integral to Banfi’s strategy. Recently, Banfi was awarded the Equalitas Certification for achievements in environmental, economic, and social sustainability. We manage our estate with a focus on diversity, researching and experimenting with different soil types and microclimates to produce the best expression of each varietal with minimal intervention. The impact of climate change has only intensified the need for this approach.”

“Looking to the future, I envision Banfi staying true to our mantra, “for a better wine world.” This commitment will evolve through our vineyards, winery, hospitality, and ongoing education. New generations of consumers will discover and fall in love with Banfi, and I am excited for what lies ahead.”

Photo credit: Paolo Biava