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Geneva Custom Shirts: Old School Talent in New York

We visit Gene Athanasatos, cutter and owner at Geneva Custom Shirts, a New York menswear institution and a testimony to honest, old-school craftsmanship

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What’s coming next for @lucaavitabile, then? The good news is that despite the disruption wrought by 2020, the atelier is busy and his signature products remain as popular as ever. He’s in the process of expanding his e-commerce offering and has started to develop an overshirt model, too. It seems that Luca is at ease with his place in the world, and his craft.⁠
Read the full article at the link in bio.⁠
#thomasmason #lucaavitabile #cutfromtherightcloth⁠

@lucaavitabile is most exacting in his approach to fabric. “I’d say that the quality of the fabric accounts for maybe 80 per cent of the first impression of a good shirt – it’s the same with everything in menswear. My favourite Thomas Mason cloth is the Hampton twill collection for this reason; they make-up beautifully and they’re nice and smooth without being too delicate.”⁠
Read the full interview at the link in bio.⁠
#thomasmason #lucaavitabile #cutfromtherightcloth

@lucaavitabile’s work is all about balance. His shirts are fitted but not too fitted, and there’s a healthy mix of machine finishing and handworked details like the front placket, buttonholes and set-in sleeves. Every client will go through a basted fitting ahead of placing his first order, and Luca’s collars are also meticulously fine tuned. As you might expect, there’s an art to getting these right too.⁠
Discover more about Avitabile’s bespoke philosophy at the link in bio.⁠
#thomasmason #lucaavitabile #cutfromtherightcloth⁠

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cotonificio albini s.p.a. – joint-stock company registered in the italian business register, rea 244649
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