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Geneva Custom Shirts: Old School Talent in New York

We visit Gene Athanasatos, cutter and owner at Geneva Custom Shirts, a New York menswear institution and a testimony to honest, old-school craftsmanship

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“My father passed on the culture of nice things to me; the importance of quality in life – particularly with food and wine. I’m 69-years-old, so I have no more time for new projects. If I was still 50, I would plant grapes for wine and grow a vineyard. In my life, shirts are my first passion and wine is my second. I was always going to make something – whether shirts or wine.” @domenico.mazzarelli⁠
Read the full article at the link in bio.⁠
#thomasmason #camiceriamazzarelli #cutfromtherightcloth⁠

@domenico.mazzarelli favours fabrics with a smooth handle, and cites washed Victoria Denim, Downing heavyweight poplin, and Portland from Thomas Mason. As three of his favourite cloths to work with. “I like the fact Portland is woven with 120s yarn; sure, there are finer fabrics out there but for me it’s the best. It is smooth like silk, easy to iron, and we’ve always found it to be of great quality.” ⁠
Read the full article at the link in bio.⁠
#thomasmason #camiceriamazzarelli #cutfromtherightcloth⁠

@domenico.mazzarelli’s ambition hasn’t just grown his shirtmaking enterprise, either. A few years ago, he bought a grand 19th century villa located just outside of Bari and transformed it into a five-star luxury hotel, the @mazzarelli_creative_resort. Suffice to say it’s as immaculate as his shirts, and the space playfully nods to its shirtmaking owner with its interior design. There’s even a dedicated tailor’s room to fit clients for bespoke orders. ⁠
Discover more about Mazzarelli Creative Resort at the link in bio.⁠
#thomasmason #camiceriamazzarelli #cutfromtherightcloth⁠

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