Imagine that you’re a young, 20-something clothing designer, and you’re self-funding the growth of your label. It’s going well and you’ve invested heavily in your next collection. Then, picture an overnight flash-flood, a warehouse filled with more than three feet of water, and half that collection being written off. Peter Middleton, the founder of Wythe, found himself in that very position less than a year ago.
We wanted to talk to him about what the rollercoaster of building a young brand is like, and how he bounced back from this huge challenge. We also explore the formula that’s making Wythe an up-and-coming American menswear gem, and how Peter’s background in textile design informs everything he does.