The Florence Bespoke Experience
To mark its 230th anniversary, Thomas Mason welcomed a select group of guests to Sina Villa Medici, in the heart of Florence, for a special bespoke experience during Pitti Uomo.
Conceived as an intimate and exclusive occasion, The Florence Bespoke Experience offered guests the opportunity to discover the brand-new Thomas Mason Bespoke catalogue up close: an extensive selection of cut-length fabrics dedicated to those seeking the highest standards of elegance and quality.
Guided through the collection, participants were able to choose their favourite fabric for the creation of a bespoke shirt. During the event, Florentine tailor Simone Abbarchi took each guest’s measurements, interpreting their style and personal preferences to bring a unique shirt to life.
The collaboration with Sina Villa Medici, a benchmark for Florentine hospitality, created a natural dialogue between tailoring, hospitality and style, bringing the Thomas Mason universe to life during one of the most important weeks in the international menswear calendar.
