Cut From the Right Cloth

Stenströms’ Creative Director Talks Shirts, Craftsmanship and Quality

Peter Jüriado joined Stenströms over 25 years ago and worked his way up through the ranks. We chat to him about Sweden’s oldest shirtmaker, how Stenströms is moving with the times, and his own personal relationship with our fabrics

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@stenstroms_official is one of the oldest continually operational manufacturers in Sweden, founded in 1883, and still occupies the same historic factory founded by one August Stenstrom, who established a workshop on the same site to cope with the growing demand for his luxurious handmade shirts. Today, Stenströms is still family owned and run, and this gives the company a unique perspective on what it does.⁠
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#thomasmason #stenströms #cutfromtherightcloth

@stenstroms_official philosophy is focused on offering exceptional quality while moving with the times. “We’ve seen a lot of changes in fashion over the years, we’re not making so many straight business shirts these days – we make more sports shirts and concepts for different kinds of shirts. That’s important to us too, we’re not just a shirtmaker, we try to think conceptually about men’s shirts.” @juriado. ⁠
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#thomasmason #stenströms #cutfromtherightcloth

Attention to fabrics is crucial to @juriado designs and he works closely with Thomas Mason on much of his collections. “We use Sea Island and Giza 87 fabrics. Giza 87 in particular is very special – it creates white shirts with such vibrancy. We use a lot of stripes, because they are similarly bold in colour, and the linen range that’s really great for summer. We also use a lot of Thomas Mason’s Royal Twill, it’s one of our signature fabrics and it wears beautifully over time.” ⁠
Read the full article at the link in bio. ⁠
#thomasmason #stenströms #cutfromtherightcloth

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